Even though most construction jobs are won through an RFP and bidding process, your website still plays an essential role attracting new clientele. At some point, developers and municipal agencies are going to look at your company website while reviewing your proposal. Our new clients often ask us, “But how do you know what to write about?” The idea of coming up with new topics for the blog seems daunting, and they’ve let worry keep them from using a great marketing tool—the web—to get new customers, as well as retain their current ones.
For content marketing to work, it needs to be performed thoughtfully and with purpose. This is true regardless of industry. Articles should solve some sort of problem for prospective leads (your future clients). The more tailored your content is to your business, the more effective it will be.
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Your content should place your clients as the heroes and you as the guide that helps them achieve their goals. Understanding your demographic is arguably the most important thing that you can do when keeping a blog that is designed to garner leads; if you do not know your customer and write content that is irrelevant to the audience.